'We Can End All Violence against Women' ('We Can' for short) is an international campaign that seeks to end gender-based violence. We are building a broad social movement that challenges and changes the attitudes and beliefs that support and perpetuate violence. The time to act is now!
Violence against women is both a violation of human rights and an impediment to achieving gender equality. Yet in many communities across British Columbia, just as in the rest of Canada and the world, violence against women is accepted as ‘normal behaviour’.
It is only by challenging these perceptions of ‘normalcy’ that we can bring change about. We believe that changing beliefs and attitudes surrounding violence against women will change behaviour, and make our communtiies safer for everyone.
Campaign Objectives
- To create a fundamental shift in social attitudes and beliefs that support violence against women
- To take a visible individual and collective stand on VAW within different sectors of the community using interpersonal communication, media events and our website as awareness-raising tools
- To build a popular movement to end all violence against women
Campaign Strategies
- The 'We Can' Campaign works with women, men, girls and boys in the community, at home, and at work to educate and inform them about the issues of VAW and gender equality. In this way we seek to prevent violence before it even starts.
- 'We Can' works with the media to reach greater audiences and raise awareness of the campaign in all communities in BC.
- 'We Can' is implemented by a diverse coalition of organizations and individuals to mobilize large sectors of the community to take a stand against violence against women.